The right music accompanies the pace of shopping and how customers feel.
In a supermarket field study by Ahlbom and colleagues, weekday sales were 11% higher with music than without it. The findings suggest that appropriate music can contribute to the shopping experience and sales.
Ahlbom et al. · 2023 ↗Music tempo can influence how customers move through a store and the rhythm of shopping. Milliman’s field research links different tempos to in-store movement speed and sales volume. We therefore plan music not only by genre, but also by the character of the space, time of day and desired atmosphere.
Milliman · 1982 ↗The same study did not find the same sales increase on weekends. Music’s effect may vary with the shopping day, the customer’s state and store conditions. A schedule suited to each branch and different times of day is therefore important.
Ahlbom et al. · 2023 ↗Findings apply to the study conditions and are not a sales guarantee from AI Music.
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